Use the Right Colors in your Marketing Initiatives
It is far from an exaggeration to say that an individual’s perception of an organization or their propensity to purchase a product or service can be greatly influenced by color. Financial services marketers who understand the nuances of color have a real opportunity to gain marketplace advantage.
Turn Market Information into Marketing Insights
Forward-thinking financial services providers have employed powerful approaches to incorporate more focused marketing strategies into their marketing mix. Those initiatives answer important questions and provide a clearer understanding of the competitive forces that drive the financial services marketplace.
Making the Most of Financial Services Trade Shows
The key to effective trade show participation is careful planning that will enable a company to take its own distinct course rather than following the exhibitor crowd.
Staying Attuned to New Financial Services Opportunities
Dynamic change constantly occurs in the financial services industry. As a result, financial services organizations continually confront opportunities to be early participants in new trends. Organizations need to stay attuned to the marketplace in order to identify and reap the benefits of appropriate opportunities.
Perspectives on Crisis Management
It is critical that every financial services organization always be prepared to respond to a crisis in a way that will preserve credibility. To that end, an ounce of corporate prevention can be worth pounds of attempted cure.
Making Financial Services Marketing Accountable
Technological advances can now support the development of tools and techniques that monitor, capture and organize a wide array of marketing metric data. But effective marketing measurement—like marketing itself—is an ongoing process that is both an art and a science.
Making Advertising More Effective
The nice thing about advertising is that there really are few real rules. In fact, many of the exemplars are those ads that break the few rules that do exist. We offer guidelines in fulfillment of Advertising’s main role to connect with prospects, shape their perceptions of a company, product or service, and motivate them to take the next steps.
An Effective Approach to Improving Organizational Performance
A program that encourages valuable introspection and institutionalizes a measurement system will sensitize an organization to change and help it to remain alert to opportunities to make quantum rather than incremental improvements.
The Case for a Different Approach to Financial Services Public Relations
Public Relations generally requires only modest expenditures and can often provide significant rewards. Surprisingly, few financial services firms have found the corporate context to tap the full potential of PR.
Developing Outstanding Marketing Copy
Hard working copy is the nucleus of effective marketing initiatives. It gets the readers’ attention by relating to their wants and needs, makes a compelling case for the superiority of its subject product or service, and motivates the readers to take the carefully defined “next step.”