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COMMUNICATING WITH THE MARKETPLACE

Financial Edge Marketing develops communications initiatives and promotional programs that focus on helping our clients reinforce their strategic positioning, project a strong brand image AND communicate benefit-driven messaging.

Results-Oriented. Our goal is to develop and produce the marketing, sales support and promotional initiatives that will help clients refine the sales process, generate marketplace awareness, communicate the benefits they offer to their target markets, and achieve ambitious growth objectives.

Highly Differentiated. We know that doing things the same way others do them will create no competitive advantage. Rather than “buy market share,” we seek to identify and maximize approaches that are less obvious, under-utilized and more effective.

Totally Integrated. To project a strong, consistent image, it is critical that all marketing elements be conceived, not as individual pieces, but rather as a suite of materials that clearly focuses on communicating a firm’s competitive advantage.

Fully Supported. Financial Edge Marketing provides the full range of copywriting, design, web programming, print production and quality control services needed to create persuasive printed and electronic marketing initiatives.